Custom Objects


The client needed extended functionality to convert Lead to contact to custom objects to meet their specific business need. The client receives a high volume of leads and the process of converting leads into custom objects was inefficient and time-consuming, leading to a high lead dropout rate.

The Challenge:

  • Manual complicated lead conversion.
  • Time-consuming.

The Benefits:

The automated lead conversion to custom objects helped the sales team to focus on closing deals rather than managing leads and improved the overall efficiency of the sales process.

  • Streamlined lead conversion.
  • Reduced drop leads.
  • Improved data accuracy.
  • Reduced lead conversion time.


  • Created custom objects and identified fields necessary to track leads as per business needs.
  • Creation of validation rules to ensure data is valid and complete before lead conversion.
  • Implemented automation using salesforce screen flow and Lightening Web components to automatically convert Leads to custom objects.
  • Field mapping leads to a new custom object.